11:11 is a phenomenon already known by many people. What it does is that it reminds you of certain specific times during the day by making you pay attention. Most common is 11:11 where people report seeing 11:11 on digital clocks, street signs, receipts and such. There are of course other number combinations as well such as 2:22, 3:33, 4:44 and others that has specific meaning to you.

A lot of people claim that people are seeing numbers such as 11:11 just because their intention is to look for it. That is true to some degree but I myself have been experiencing this and have not been planning to look at the clock etc at specific times. It just happens.

I think that there must be some kind of meaning to this. If I would do it all subconsiously (which some claim) it just proves that the subconsious mind is very powerful and can be used as a tool by you.

I, however constantly have new ideas about why this 11:11 phenomenon is happening. It is nothing you really can define.

Another site about 11:11:

Steve Pavlina